ALL IS LOST
What is the
Target Audience?
Primary
|
Ages 12 + (Certification 12A)
Fans of Drama/Action/Adventure
Male/Female
Older audiences – Robert Redford is
older actor and story is slow paced.
Fans of a similar age to the actor
|
Secondary
|
Fans of films directed by J.C. Chandor
Fans of Robert Redford
|
VALS Category
|
Why?
|
Achievers
|
People will
watch the established product (Same director/Actor) that they are used to
seeing.
These people
don’t take risks on the films that they wouldn’t normally watch.
|
Experiencers
|
Like to keep
up to date with the newest film releases.
They may
watch the trailer and use new technologies to share, blog about, discuss on
twitter.
|
Believers
|
Tend to be
older people
|
Socio
Economic
D/E – older people who are
retired.
BC – People who are
educated and do not like films that repeat the same genre or high school
chick flick.
|
What technical codes are used to position us? What
visual or audio techniques are used?
|
Audience who are positioned correctly
will automatically take on a preferred reading of the text at that particular
point.
Close up of hands on wheel – Building enigma
– Positions audience to feel excited and question what is happening.
Text – “Lost at Sea” explains the
narrative: Audience are positioned to be clued in.
“A man has only himself” “and his will
to survive” – anchorage. Adds meaning to shots – survival movie
Handheld shots on the boat and during
the sinking of the boat position the audience to feel scared, on edge and
weary as event unfold.
Fades – position audience to feel as
if there has been a passing of time (although trailer only a couple of
minutes long)
Audio code – SOS call – positions audience
to feel a sense of urgency
Worms eye under the boat revealing
shark – Positions audience to feel as if this is a dangerous place and that
the characters changes of survival is minimal.
Incidental sound – positions audience
to feel emotion.
P.O.V shouts (looking down when he is
in the mast, while sending up the flair, when water is gushing into the boat,
when the boat capsizes) positions audience to experience what the character
is going through. Puts them in his shoes and as a result, this adds to the
tension and drama. Audience are more gripped.
Long shots & birds eye view –
positions the audience to feel isolated/lonely and scared as audience can see
that they are on their own with the character.
Trailer as a whole, positions the
audience to question what they would do in that situation. Survival
instincts. Lack of dialogue means that audience rely on images and can
reflect on story through the use of powerful images.
God/birds eye view – Position the
audience to feel as if they are watching over someone.
|
Reception
Theory
Preferred
|
Audiences
of target audience.
Female
aged 50 may like the actor
Male
aged 40 may identify with character of similar age.
People
who like survival stories
People
who like adventure.
|
Negotiated
|
|
Oppositional
|
Film
has a range of poor reviews as avid boating fans thought the film lacked
realism. Character was believable as he had no knowledge of boating safety
therefore they suggested that he “deserves what he gets”. Audiences had an opposite
reaction to what was intended.
Young
children may take an opposition reading as they don’t have sufficient life
experience to be able to think about the character positioning. Character is
older so unidentifiable to a younger audience. Film is slower paced and may
not keep their attention.
|
Uses &
Grats
1.
DIVERSION
|
Entertainment
Lost
in story
Think
about what you would do in that situation.
|
2.
IDENTIFICATION
|
The
target audience should identify with the character as, the character is a
similar age to the target audience 40+.
Audiences
will try to sympathise and will ask themselves what they would do in that
situation.
Audience
hope that the character survives as he is presented to the audience as a
likable character.
|
3.
SURVEILLANCE
|
Learn
about:
·
Dangers at sea
·
Survival techniques
In
the trailer they learn facts:
·
Release date
·
Distributors
·
Plot.
|
4.
SOCIAL
INTERACTION
|
Audiences
will talk about the film to their friends, colleagues, family
Trailer
is designed to promote/advertise a film therefore it is designed to raise
interest.
People
will share trailed on Facebook, twitter or find more information on the
internet.
Cinema
is a social experience – people will go to watch with partners, family or
friends.
|
Opinion Leader
|
Example
|
Emma
Pritchard Jones – Huffington Post
|
“Off
the Scale Briliant”
|
Pete
Hammond – Deadline
|
“Robert
Redford delivers a tour de force performance”
|
Owen
Gleiberman – Entertainemnt weekly
|
“scarier
than anthing in the perfect storm”
|
Geoffrey
Macnab – The Independent
|
“Spectacular”
|
Jessica
Kiang – Indiewire
|
“Thrilling”
|
Jordan
Hoffman – Film.com
|
“Magnificent”
|
Ann
Hornaday – The Washington Post
|
“Dazzling”
|
John
Bleasdale – Cinevue
|
“Epic”
|
Jeffrey
Wells – Hollywood Elsewhere
|
“A
Landmark Film”
|
SAGA MAGAZINE
What technical codes are used to position us? What
visual or written techniques are used?
|
Preferred
|
|
Negotiated
|
|
Oppositional
|
Primary
|
|
Secondary
|
VALS Category
|
Why?
|
Uses &
Grats
1.
Diversion
|
|
2.
Identification
|
|
3.
|
|
4.
|
Opinion Leader
|
Example
|
CHRIS EVANS BREAKFAST SHOW
How does it
position us as an audience?
What technical codes are used to position us? What
audio or language techniques are used?
|
Reception
Theory
Preferred
|
|
Negotiated
|
|
Oppositional
|
What is the
Target Audience?
Primary
|
|
Secondary
|
VALS Category
|
Why?
|
Socio
Economic
Uses &
Grats
1.
Diversion |
|
2.
Identification |
|
3.
|
|
4.
|
Are there
any examples of 2 Step Flow?
Opinion Leader
|
Example
|
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